LinkedIn is pivotal to many recruitment strategies

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77 percent of companies use social media for recruiting, survey finds

 

The use of social media for employee recruitment has more than doubled in the past five years. According to the Society of Human Resource Management, 77 percent of companies used social networking sites to recruit candidates last year, up from 34 percent in 2008.

 William L. Morrow, recruiting and retention coordinator for Southwestern Medical Center in Lawton, said multiple outlets have value.

“I use every board I can find, including LinkedIn, Indeed, Monster, HealthCallings, Career Builder, etc.” The sites give him access, he said, to resume banks that allow him to contact people and “start the process of interesting them in a position.”

“In the past three years, I’ve recruited registered nurses from California, Texas, Arizona, Oregon, South Carolina, Ohio, Florida and New York,” Morrow said. “I have recruited other positions as well, just not in the volume as nurses,” he said.

Meanwhile, Oklahoma law firms have used LinkedIn, and even Craigslist, to find employees.

GableGotwals found an information technology professional to run its help desk on Craigslist, development manager Melissa Bogle said.

“We actually had quite a few responses and interviewed several candidates,” she said.

Bogle said all social media postings have been for staff positions. The firm recruits attorneys in-person at law schools.

At McAfee & Taft, lawyers are “highly encouraged to use LinkedIn to build their own professional profiles and networks, stay informed of what their contacts are doing professionally, and keep in front of their clients,” Marketing Director Robin Croninger said.

 

“Our lawyers have learned the value of what’s contained in their website and LinkedIn bios and have worked hard to improve them and make them more searchable. In recent years, we’ve had several clients tell us that they chose a specific lawyer based on something that was on his/her bio,” she said.

“We frequently access LinkedIn to verify information — such as when a contact has moved from one company to another or has had a change in title — and we’ve found LinkedIn to be quite reliable and valuable,” she said.

Aside from posting jobs, BKD CPAs & Advisors will use LinkedIn to promote its firmwide webinars and published articles, as well as any local speaking engagements, conferences and tradeshows in which its employees are involved, marketing specialist Chris Zach said.

“We want to hold our people out as thought leaders,” he said.

source-http://newsok.com/linkedin-is-pivotal-to-many-recruitment-strategies/article/4568362/?page=2